Upcycling Coffeeberry: From Food Waste to Brain Boosting Superfruit

In the heart of every coffee bean lies a secret waiting to be uncovered. It's a tale of transformation, of turning what was once deemed waste into a powerful elixir for both body and planet. Welcome to the world of upcycling, where discarded remnants find new life as champions of sustainability and vitality.

The red fruit for a green planet

Did you know that: About 11 billion tons of coffee beans are processed every year from traditional coffee production, leaving behind discarded cascara to decay, resulting in harmful mycotoxins that can contaminate the local land and water.

At Eightbillion, we're proud to introduce JostArriba, a beverage that goes beyond your typical coffee experience. What sets it apart? Meet CognatiQ®, our patented secret weapon derived from upcycled whole coffee fruit, otherwise known as cascara.

Traditionally discarded during the coffee production process, cascara is the fruit that surrounds the coffee bean.  In recent years, scientists have developed a sustainable path that rescues and preserves the antioxidants goodness within the coffee fruit, keeps it out of the waste stream, and concentrates its unique and powerful phytonutrients for better brain performance: repurposing it for the good of people and the planet.

The key to a Better Brain

CognatiQ® is a natural, stimulant-free solution derived from whole coffee fruit that has been clinically shown to work with our body’s natural pathways to increase BDNF (Brain-derived neurotrophic factor) levels. Why is this important? Because BDNF is like fertilizer for your brain, essential for its development, maintenance, and protection.

BDNF plays a vital role in the development, maintenance, connection, and protection of brain neurons. Low BDNF has been associated with a variety of brain-related health concerns.

In an acute, randomized, double-blind, crossover design study, CognatiQ® demonstrated enhanced cognition within human participants while performing challenging cognitive tasks. The study showed an increase in functional connectivity in regions of the brain involved in attention, focus, and working memory.

CognatiQ® is the poster child of upcycling: transforming otherwise wasted materials into something extraordinary, for our brain health and the future of our planet!

With every sip of JostArriba, you're not just nourishing your body; you're contributing to a brighter, more sustainable future. By repurposing coffeeberry into a brain-boosting superfruit, we're taking a giant leap towards a world where waste is transformed into wonder. Join us on this extraordinary journey, where every cup is a celebration of innovation and environmental stewardship.