Our Certified Fair Trade and Organic coffee is cultivated in northern region of Colombia, specifically in Sierra Nevada of Santa Marta and Serranía del Perijá, where indigenous farmers implement eco-sustainable programs and projects to promote the food security for communities,

By using this coffee in eightbillion JostArriba, in addition to providing the highest quality, we are committed to improve the quality of life of coffee growers of Colombia.

Yes.

Traditionally, all coffee was shade grown. Most varieties of coffee are naturally intolerant of direct sunlight, and prefer a canopy of sun-filtering shade trees. The trees not only protect the coffee from direct sun, they also protect the soil with their fallen leaves which helps retain soil moisture. The nitrogen-fixing trees also enhance the soil, and also provide habitat for birds. The birds in turn provide natural insect control with their constant foraging. This sustainable method of farming uses little or no chemical fertilizers, pesticides or herbicides.

Unfortunately, in recent decades, the industry has utilized the sun-growing method to vastly increase their output of coffee, at the cost of severe negative environmental impact such as deforestation and threats on wildlife habitats. In Addition, sun-grown coffee removes the natural protective barrier of trees, which means a greater number of chemical pesticides are used and end up in the consumer’s coffee cups.

We only use Shade-grown coffee because it is environmentally responsible, more delicious and healthier. As consumers, we should strive to support businesses that use sustainable farming methods like shade-grown coffee: the choices that we make have a direct impact on the environment, the health and wellbeing of the farmers, ourselves and the planet.

Freeze-dried.

In contrast to conventional spray-dried method that evaporate water using heat, our coffee and other botanicals extracts maintain their bioactive compounds, innate aroma and flavor profile with advanced technologies such as the freeze-drying process so nothing valuable is lost due to the heat during the process.

eightbillion JostArriba contains a natural, patented extract derived from organic Coffea arabica coffee cherries, with a unique profile of polyphenols that has been shown in clinical studies to significantly increase the production of BDNF. More BDNF = Better Brain Function.

The certified organic coffee in eightbillion JostArriba is also Fair Trade Certified by ASOANEI (Asociación de Productores Agroecológicos Indígenas y Campesinos de la Sierra Nevada de Santa Marta y Serranía del Perijá).

ASOANEI is an association founded in 1996 to create an organic farming program that promotes the preservation of indigenous and farmers' cultures in north-eastern Colombia. The association is comprised of more than 600 indigenous families belonging to four distinct ethnic groups: the Arhuacos, Koguis, Wiwas, and Kankuamos, as well as small farmers who share a holistic view of forests, rivers, mountains, and animal protection and who value an emphasis on sustainable agriculture. Through the conservation and care for natural resources, ASOANEI improves living conditions for members and their communities while upholding the values of their ancestral heritage.

By using this Fair Trade Certified coffee in eightbillion JostArriba, in addition to providing the highest quality, we commit to improving the quality of life of coffee growers of Colombia.